Universal McCann released a survey on social media usage [Warning: PDF Link] in March 2008.  According to their findings, nearly three-fourths of Internet users are reading blogs, and almost half read, look at or otherwise use user-generated content at least one per week.  Nearly 60 percent of respondents watch at least one video clip each week. 

Social media is growing fast and furious, and may be approaching the point of media overload.  Whether you're talking about video, audio, blogs and microblogs, podcasts, RSS feeds, or social networks, the growth in the use and acceptance of social media is nothing short of phenomenal.  Across the board, social media use is increasing. In the year since Universal McCann did the survey the first time, the number of users watching video clips increased by 21 percent. The number of blog readers increased by 12 percent, and the number of users who subscribe to RSS feeds nearly tripled.  Almost half of all Internet users listen to podcasts. 

WIth this kind of uptake, it's easy to see how someone might be overwhelmed by the media explosion. It's great to have access to so much content, and from so many sources, but media overload is definitely an issue.  If you're new to the site and you're a heavy social media user, I'm interested in knowing how you manage your media now, are you suffering from media overload, and whether a tool like iGliss plays into your content management?

Photo Credit: Marcel Iordan